Goya is the number 1 distributor of Hispanic food in the U.S. and shares its name with the famous Spanish painter Francisco José de Goya y Lucientes. This has led to a curious situation where internet searches for "Goya" often bring up both the artist and the food brand, leaving people unsure whether they're getting a recipe or a masterpiece.
What happens when you mix fine art with fine food? You get "Goya on Goya"— a digital and experiential activation that cleverly inserts Goya Foods products into the iconic paintings of Francisco de Goya. It’s like adding a dash of adobo to a masterpiece!
Goya Foods’ beans, spices, and more will blend seamlessly into Goya's timeless works. Picture Saturn Devouring His Son with a side of sazón—because why not?
To connect the dots (or the dots of sauce) between our brand and its namesake while giving art lovers and foodies something to discuss. We wanted to show that Goya isn't just a name—it's a delicious legacy!
