Joining one of the largest in-house teams means embracing a variety of roles, getting hands-on, and enjoying the journey. That's exactly what I experienced at T-Mobile. From assembling a new team to working on web projects, multicultural campaigns, CRM, digital display, broadcast media, and even TikTok videos, the fun was unstoppable.
From Un-carrier moves
To Web Campaigns
Move beyond the catalog into a mobile-first gifting hub under the theme of "Give the gift of staying connected" Created an SL-specific version with the updated copy and imagery targeted to a key audience. Home Page placements drove stronger Prospect engagement, while Deals Hub drove high Customer conversion
• Ranking: +51 rank increase in Google organic search for "Tech Gifts"
• Volume: Landing Page appeared on 1st or 2nd pages on Google for:
• Valentine's phone deals
• Tech Valentine gifts
• T-Mobile Valentine deals
• Conversion
• +23% increase in CVR vs Holiday (0.16% vs 0.13%)
